Why Multigenerational Travel Is the Trip of a Lifetime

Something has shifted in the way families think about travel. It’s no longer just a break from the daily routine—it’s a deeper, more intentional gathering. More and more, parents in their 30s and 40s are stepping into the quiet leadership role of bringing generations together, not just for holidays, but for real time away. And the world is taking notice.

According to Virtuoso, a global luxury travel network, 44% of respondents in their 2024 travel trends survey identified multigenerational travel as a top reason for planning a trip, placing it ahead of romantic getaways and even celebration vacations.

This rising trend isn’t just about checking destinations off a list. It’s a reflection of something deeper: a desire to reclaim connection in a fragmented world. After years of lockdowns and lost time, many families have found a new urgency to be present—not just digitally or briefly, but meaningfully. Multigenerational travel allows families to create shared experiences that transcend text threads and group chats.

The idea isn’t new—grandparents, parents, and children have always shared time—but the framing has changed. Today, these trips are crafted with purpose. They are celebrations of time and togetherness, not just convenience. When the whole family comes along, something remarkable happens: people slow down, listen longer, and remember what really matters.